Privacy Policy

Birth and Baby Privacy Philosophy and Policy

Your privacy on the Internet is important to us. Because we gather certain types of information about Birth and Baby website users, we want you to understand the terms and conditions surrounding the capture and use of that information. This privacy statement discloses what information we gather and how we use it.

Information that Birth and Baby Gathers

Birth adn Baby gathers two types of information about users:

1) Order data, including credit card information, from customer purchases.
2) E-mail addresses volunteered by site visitors or gathered from ordering information.

Aggregated data, which tracks website user activity as a whole rather than on an individual basis, is gathered through several methods. This tracking data follows our site traffic in general, and is not used to identify you personally.

Aggregated tracking information helps us to determine which areas of our site users like and don't like based on traffic to those areas. Birth and Baby does not track what you read, but rather how well each page performs overall. This helps us continue to build a better service for you. We do not disclose any aggregated information to third parties.

How Birth and Baby Uses Information

Birth and Baby holds any personal information that's voluntarily given by you in strict confidentiality. Questions submitted to our IBCLC certified Lactation Consultant may be used in our breastfeeding help or FAQ areas but will only be used without any personal reference to you or any means for others to identify you personally.

Birth and Baby will not disclose any information that personally identifies you to anyone without your express consent. There are exceptions:
1) When the purpose and manner of disclosure is clearly defined in advance.
2) When we believe in good faith that disclosure is legally required or to protect our rights.
3) When special orders, returns, rebates or special arrangements through vendors require or are facilitated by the vendors sending products, payments or information directly to you.

Birth and Baby Content Providers, Advertisers and Partners

Birth and Baby will not provide your personal information to anyone outside of Birth and Baby except in the limited circumstances mentioned, and only then with your consent.

It is important to note that our resource area contains many links to sites other than Birth and Baby, and that those sites may not follow the same privacy policies as Birth and Baby. For instance, if you click on a link in our resource area, it may take you away from Birth and Baby and to an entirely different site. This includes links from advertisers, content providers and partners.

Kids and Privacy

Birth and Baby will not request or knowingly collect from a child any information online that can be traced to the child, such as an e-mail address, name, or information about the child's family. Birth and Baby will not knowingly use information that a child provides for any marketing, selling or promotional purposes.

Changes to Policy

Birth and Baby reserves the right to change this policy at any time by notifying guests of the existence of a revised privacy policy.


Questions regarding this statement should be directed to Birth and Baby support services by e-mail or by mail.